promotion

When Lightning Strikes Twice, and It’s the Good Kind

Posted on by kellyvincent

I am not sure how this happened, but I finally had a stroke of luck this past month not once, but twice. If you are familiar with BookBub, you will know it’s popular among ebook lovers. It features books that are on sale (or normally priced low) in a daily email. Writers don’t sell through them, as they just link to the various stores where readers can download their books, but these emails go out to hundreds of thousands of subscribers. You can pay for ads with them, but the dream is to get a Featured Deal or one of their other features. I’ve applied for a Featured Deal for Finding Frances about six times and been turned down each time. 

BookBub also has a feature called New Release for Less, which obviously applies to new releases only, and the max price is $4.99. I applied for Finding Frances back in the day, and it didn’t get selected. I dutifully applied for one with both Always the New Girl and Ugly. To my amazement, they actually selected Always the New Girl for one. I was shocked. It goes out to 810,000 subscribers and only costs $110. I was obviously really happy about this, and mine is scheduled for this coming Tuesday, May 24th, two weeks after release. So I thought that was my good luck for the moment, and I was happy that one had been selected since I had hired the publicist for Ugly, so both books would be getting a boost. Then a couple weeks later I was even more shocked when BookBub also selected Ugly for the new release feature. I mean, this kind of massive good luck hardly ever happens to me. Ugly releases on June 7th and the BookBub feature is running on June 21st. So I’m really curious to see what kind of impact this has on my sales. And of course I’m also excited for the upcoming Ugly release because I have the publicist. 

So I had been not really working on any YA fiction at the moment, and focusing on trying to get these two adult romances out that I’ve had on my computer for a while and work on the YA nonfiction book. But my friend pointed out that with the issues dealt with in Ugly and all the awful anti-transgender/anti-queer laws horrible states are passing right now, it might make sense to start working on the sequel to Ugly. I have the basic story for that one, as well as ideas for two more after, so I think she is right. I’m finishing the first romance first (I’m a couple weeks away from having that ready for my editor), but then I’m diving into the sequel for Ugly. It will be the first new writing I’ve done in YA for a while, so it’s going to be a bumpy ride in the beginning. But I'm sure I'll get into the swing of things quickly enough. 

 

For more, follow my blog for book reviews and more news about my writing, and consider signing up for my newsletter.

Publicist and Always the New Girl Cover Reveal

Posted on by kellyvincent

I have been in this weird really bad reading slump, where I’m not just reading slow, but I’m actually not reading at all, except when required. It’s weird and I think it has me a little unbalanced, but when I’m lying in bed at night, the silly games I play on my phone seem easier than reading. I’m still hoping to get back to reading like normal. But we’ll see. In the meantime, I apologize to anyone who likes reading my reviews. 

I am still prepping for the upcoming releases. Always the New Girl and Binding Off (the prequel) are coming out May 10th, and Ugly June 7th. I have submitted both the novels for Kirkus reviews so I am hoping they are at least good enough to extract a quote from. If so, I will add them to the covers. I have final versions of the May book covers from my designer:

Always the New Girl book cover
Binding Off book cover

I love them, but I still need to finalize the paperbacks. I want to add the Kirkus quotes if possible (which aren’t due back to me until later this month), and I am getting help on the back cover book descriptions from a publicist I hired, so I need to update those. So I’m hoping that all comes together in time for the release. Worst case, the paperback versions are a little delayed.

My cover designer is also still working on the Ugly cover, but I should have that back well in time for release. More significantly, I’m going all in on this release, as I’ve hired a professional publicist this time. I’m spending quite a bit of money to see if I can find actual readers, something I’ve struggled so much with on Finding Frances. People seem to like that book, but I can’t get it in front of anybody. And I think it’s going to be even harder to find the audience for Ugly, since this one will appeal more to teens than adults (adults aren’t as interested in gender identity stories as (some) teens), which isn’t as true of all the others. So I’ve paid for extra marketing efforts, so the whole package includes reviews (obviously not guaranteed positive, but hopefully), BookBub ads, Amazon ads, some Amazon listing optimization, and other stuff I don’t remember. It may not work. I definitely won’t get my money back in earnings, but I’m hopeful I can at least reach more readers who will also be interested in my other books. 

Other than the releases, I’m not currently working on any YA right now, which feels a little weird, but there you go. I’m busy with art school and am working on finishing up a couple romances under my pen name, and once I’ve got those done and released, I plan to get back to Sadie Speaks, or possibly (if sales go better than I expect), the sequel to Ugly. Or maybe both. My crystal ball isn’t working right now. 

Finally, the social media strategy I talked about earlier is still going on, as I am posting pretty regularly on Instagram and TikTok (generally three times a week on both). I'm still locked out of Twitter, and I don’t see that ever resolving. My Medium article writing has suffered a bit was I definitely couldn’t keep up with my weekly plan, or even biweekly, but I’m doing the best I can given my pretty busy life at the moment.

February Ad Results

Posted on by kellyvincent

I planned to do a review this week, but I can’t seem to break out of this reading slump. I’m reading a book I really like, a YA biography of Vincent van Gogh and his brother Theo, but I didn’t finish it in time to review it this week. 

So instead, I’ll just give an update on my advertising efforts for Finding Frances that I focused on in February. I ran a Bargain Booksy ad on February 16th and I did sell a few books on that day. I started a Facebook ad campaign on the 25th and I have gotten some sales out of that, enough to move up in the top 100 of two of my categories. This is cool because it means anyone searching that category could feasibly see it on the first page of the results. 

Finding Frances category ranks

I also ran two Kirkus ads, one in their magazine on February 15th. I haven’t seen anything from that, but if I am lucky, that’s more likely to be paperbacks, I suspect, and there’s a major delay in reporting those so I won’t know for a while. The other ad I ran with them was on their website and started February 14th and ran for two weeks, and that one probably was a bit of a bust because I didn’t see any clear sales on Kindle books except on the Bargain Booksy day and right after the Facebook ad started. I also ran 10 separate targeted ads on BookBub for the book. It was so strange—I had a terrible click through rate, and my two Amazon ads that actually advertised the sale price never got a single click, even after being shown to nearly 1000 people each. I think BookBub does offer help with creating effective ads, but my guess is it’s not free. Anyway, I hope I get some more reviews out of all this advertising. 

I’m still working on prepping my new releases. I finally got both Always the New Girl and Ugly sent off to Kirkus for their reviews today, and I should have them back by May 2. This meant I pushed Always the New Girl’s release to May 10. Ugly is still June 7. The Always the New Girl cover is almost finalized. It looks really good. I’m actually planning to release all but the Kindle version through Ingram Spark instead of going to each distributor directly (except I will do Amazon Kindle myself). I also plan to put both of them on BookSprout, which is a site you can put ARCs (and older books) on to get reviews. I’m also probably going to do a review tour with Goddess Fish, which I did for Finding Frances, when I got 7 good reviews. I plan to submit both books to BookBub as New Release features. I doubt I’ll get that, but it’s free to try, so why not. I guess I’m going to do everything in my power to get some momentum at the beginning. I don’t have high expectations, but I figure I should give it the old college try. Rah.

Twitter Drama and Advertising

Posted on by kellyvincent

It’s kind of funny that my last post, 3 weeks ago, was all about social media and my plan to be all involved, because literally the next day Twitter locked my account without cause. I had posted a link to a Medium article I published that day that talked about a racist Zoom-bombing experience I had that was awful, and how I didn’t think that the way the presenters handled it (pretending it hadn’t happened after kicking him out of the meeting) was right. I talked about how  upsetting it was even for me (a lot) and how I wasn’t even a target. By ignoring it, the presenters kind of gave tacit approval of what had happened, or at least they didn’t convey how wrong it was. So that was my article. Not very salacious. Two hours after I linked to it, Twitter locked my account, claiming I had broken one of their rules. The email said I had broken “the following rule,” which was a blank line, so I had no idea what rule they thought I’d broken. But I read their rules, and I hadn’t broken any of them. I assumed that their automation picked up on the word “bombing” and flagged it automatically. So I filed an appeal (which was linked to from the original email), expecting a person to look at my tweet and realize it was the opposite of rule-breaking. However, a few hours later, I got an email stating that they had determined that a violation had happened, so they would not overturn their decision. Then they again tried to tell me which rule I’d broken, but again left it blank. How anyone could look at my tweet linking to basically an anti-racist article and call it a problem is beyond me. Maybe they haven’t heard of Zoom-bombing? Because I looked on Twitter before posting that tag, and it’s been used many times, sometimes by people bragging about doing it. And I’m a problem? It boggles the mind. I filed another report with customer service a couple days later, and after a week I still hadn’t heard back. When I go into Twitter there’s a screen with a message about my account being locked and a link to cancel the appeal and delete the email, which seemed the only way forward at this point since my appeal was denied and they weren’t responding to my followup. So I decided, what the hell, I’ll just delete it and repost without using the word “bombing” anywhere. I went in to do this, and in order to delete the tweet, you have to check this box admitting you did something wrong. I was like, I didn’t! So I didn’t click the box and went in and filed another ticket with customer support. It’s now been almost two weeks and I haven’t heard back. They indicate that you should hear a response within a few days but sometimes it takes longer. It’s infuriating to me that they won’t even tell me which rule I supposedly broke. How do they think that’s acceptable? 

Anyway, apparently I am no longer going to be on Twitter, because I refuse to admit to wrongdoing after doing nothing wrong. But I really sort of need that account for promoting my writing and having a social media presence, so this is really frustrating and unfair. And they’re denying me that for no reason at all. I’m so pissed.  

Other than that drama, the past week has been filled with an intense campaign of Finding Frances promotion and advertising. It’s been on sale for 99 cents (Kindle only) since February 4th, through the 24th. I started an ad campaign on BookBub on the 5th, but that actually didn’t go anywhere. BookBub emailed me to tell me to try something else because I was getting no clicks. Then early this past week, an ad went live in the Kirkus Reviews magazine that came out Tuesday, and I have an ad running on Kirk’s website for last and the coming week. Then on Thursday, I also ran a BargainBooksy ad, which did result in some sales. I don’t know how many yet, but it brought me up to a rank of about 65,000 in the Kindle store (normally I’m down around 1,600,000) and I got in the top 100 of one of my categories for a little while, which is great. But these are small wins, and my BookBub ads (I redid them and am now running 10 separate focused ads) are totally flopping. I really don’t know what to do with this book. I think I may just have to admit defeat after this month if I don’t see significant sales. This is a tough business. 

I am still in the process of preparing to publish Always the New Girl and the prequel, as well as Ugly. I’ve pulled all the Always the New Girl stories off Vella and they’ll be officially gone after 60 days. The Ugly Vella is still publishing, three episodes per week, so I figure I’ll let it finish (mid-March) and then pull it from Vella, too. I haven’t had a single read on that one, not even one free episode. But I almost have the covers for Always the New Girl and the prequel finalized with my cover designer. Once she finishes those, she’ll work on the one for Ugly. I’m figuring out my pre-publishing activities at this point. I’m still trying to decide if I’m going to go wide (publish everywhere) or focus on Amazon for a bit. I’m leaning toward wide. Always the New Girl will be available in ebook and paper and the prequel in ebook only. As soon as the cover is finalized, I’m submitting Always the New Girl to Kirkus for a review (I prepaid). Then I’ll release it (and the prequel) April 26th. I’m going to put some ARCs up on BookSprout to see if I can get some reviews soon after release. Once the Ugly cover is finalized, I’ll also submit that to Kirkus for a review. The release date for that is June 7th, and I’ll do BookSprout ARCs for it, too. I’m also looking into BookFunnel, which allows you to do promotions with other writers. I’m thinking I may do a FreeBooksy for both of the novels soon after release to see if I can get some traction. Not that I expect it to work, but I figure I should try. 

So even though it is all depressing and seems pointless, I’m moving forward. Maybe I’ll eventually catch a break some time.