February Ad Results

I planned to do a review this week, but I can’t seem to break out of this reading slump. I’m reading a book I really like, a YA biography of Vincent van Gogh and his brother Theo, but I didn’t finish it in time to review it this week. 

So instead, I’ll just give an update on my advertising efforts for Finding Frances that I focused on in February. I ran a Bargain Booksy ad on February 16th and I did sell a few books on that day. I started a Facebook ad campaign on the 25th and I have gotten some sales out of that, enough to move up in the top 100 of two of my categories. This is cool because it means anyone searching that category could feasibly see it on the first page of the results. 

Finding Frances category ranks

I also ran two Kirkus ads, one in their magazine on February 15th. I haven’t seen anything from that, but if I am lucky, that’s more likely to be paperbacks, I suspect, and there’s a major delay in reporting those so I won’t know for a while. The other ad I ran with them was on their website and started February 14th and ran for two weeks, and that one probably was a bit of a bust because I didn’t see any clear sales on Kindle books except on the Bargain Booksy day and right after the Facebook ad started. I also ran 10 separate targeted ads on BookBub for the book. It was so strange—I had a terrible click through rate, and my two Amazon ads that actually advertised the sale price never got a single click, even after being shown to nearly 1000 people each. I think BookBub does offer help with creating effective ads, but my guess is it’s not free. Anyway, I hope I get some more reviews out of all this advertising. 

I’m still working on prepping my new releases. I finally got both Always the New Girl and Ugly sent off to Kirkus for their reviews today, and I should have them back by May 2. This meant I pushed Always the New Girl’s release to May 10. Ugly is still June 7. The Always the New Girl cover is almost finalized. It looks really good. I’m actually planning to release all but the Kindle version through Ingram Spark instead of going to each distributor directly (except I will do Amazon Kindle myself). I also plan to put both of them on BookSprout, which is a site you can put ARCs (and older books) on to get reviews. I’m also probably going to do a review tour with Goddess Fish, which I did for Finding Frances, when I got 7 good reviews. I plan to submit both books to BookBub as New Release features. I doubt I’ll get that, but it’s free to try, so why not. I guess I’m going to do everything in my power to get some momentum at the beginning. I don’t have high expectations, but I figure I should give it the old college try. Rah.