Publicist and Always the New Girl Cover Reveal

I have been in this weird really bad reading slump, where I’m not just reading slow, but I’m actually not reading at all, except when required. It’s weird and I think it has me a little unbalanced, but when I’m lying in bed at night, the silly games I play on my phone seem easier than reading. I’m still hoping to get back to reading like normal. But we’ll see. In the meantime, I apologize to anyone who likes reading my reviews. 

I am still prepping for the upcoming releases. Always the New Girl and Binding Off (the prequel) are coming out May 10th, and Ugly June 7th. I have submitted both the novels for Kirkus reviews so I am hoping they are at least good enough to extract a quote from. If so, I will add them to the covers. I have final versions of the May book covers from my designer:

Always the New Girl book cover
Binding Off book cover

I love them, but I still need to finalize the paperbacks. I want to add the Kirkus quotes if possible (which aren’t due back to me until later this month), and I am getting help on the back cover book descriptions from a publicist I hired, so I need to update those. So I’m hoping that all comes together in time for the release. Worst case, the paperback versions are a little delayed.

My cover designer is also still working on the Ugly cover, but I should have that back well in time for release. More significantly, I’m going all in on this release, as I’ve hired a professional publicist this time. I’m spending quite a bit of money to see if I can find actual readers, something I’ve struggled so much with on Finding Frances. People seem to like that book, but I can’t get it in front of anybody. And I think it’s going to be even harder to find the audience for Ugly, since this one will appeal more to teens than adults (adults aren’t as interested in gender identity stories as (some) teens), which isn’t as true of all the others. So I’ve paid for extra marketing efforts, so the whole package includes reviews (obviously not guaranteed positive, but hopefully), BookBub ads, Amazon ads, some Amazon listing optimization, and other stuff I don’t remember. It may not work. I definitely won’t get my money back in earnings, but I’m hopeful I can at least reach more readers who will also be interested in my other books. 

Other than the releases, I’m not currently working on any YA right now, which feels a little weird, but there you go. I’m busy with art school and am working on finishing up a couple romances under my pen name, and once I’ve got those done and released, I plan to get back to Sadie Speaks, or possibly (if sales go better than I expect), the sequel to Ugly. Or maybe both. My crystal ball isn’t working right now. 

Finally, the social media strategy I talked about earlier is still going on, as I am posting pretty regularly on Instagram and TikTok (generally three times a week on both). I'm still locked out of Twitter, and I don’t see that ever resolving. My Medium article writing has suffered a bit was I definitely couldn’t keep up with my weekly plan, or even biweekly, but I’m doing the best I can given my pretty busy life at the moment.

Twitter Drama and Advertising

It’s kind of funny that my last post, 3 weeks ago, was all about social media and my plan to be all involved, because literally the next day Twitter locked my account without cause. I had posted a link to a Medium article I published that day that talked about a racist Zoom-bombing experience I had that was awful, and how I didn’t think that the way the presenters handled it (pretending it hadn’t happened after kicking him out of the meeting) was right. I talked about how  upsetting it was even for me (a lot) and how I wasn’t even a target. By ignoring it, the presenters kind of gave tacit approval of what had happened, or at least they didn’t convey how wrong it was. So that was my article. Not very salacious. Two hours after I linked to it, Twitter locked my account, claiming I had broken one of their rules. The email said I had broken “the following rule,” which was a blank line, so I had no idea what rule they thought I’d broken. But I read their rules, and I hadn’t broken any of them. I assumed that their automation picked up on the word “bombing” and flagged it automatically. So I filed an appeal (which was linked to from the original email), expecting a person to look at my tweet and realize it was the opposite of rule-breaking. However, a few hours later, I got an email stating that they had determined that a violation had happened, so they would not overturn their decision. Then they again tried to tell me which rule I’d broken, but again left it blank. How anyone could look at my tweet linking to basically an anti-racist article and call it a problem is beyond me. Maybe they haven’t heard of Zoom-bombing? Because I looked on Twitter before posting that tag, and it’s been used many times, sometimes by people bragging about doing it. And I’m a problem? It boggles the mind. I filed another report with customer service a couple days later, and after a week I still hadn’t heard back. When I go into Twitter there’s a screen with a message about my account being locked and a link to cancel the appeal and delete the email, which seemed the only way forward at this point since my appeal was denied and they weren’t responding to my followup. So I decided, what the hell, I’ll just delete it and repost without using the word “bombing” anywhere. I went in to do this, and in order to delete the tweet, you have to check this box admitting you did something wrong. I was like, I didn’t! So I didn’t click the box and went in and filed another ticket with customer support. It’s now been almost two weeks and I haven’t heard back. They indicate that you should hear a response within a few days but sometimes it takes longer. It’s infuriating to me that they won’t even tell me which rule I supposedly broke. How do they think that’s acceptable? 

Anyway, apparently I am no longer going to be on Twitter, because I refuse to admit to wrongdoing after doing nothing wrong. But I really sort of need that account for promoting my writing and having a social media presence, so this is really frustrating and unfair. And they’re denying me that for no reason at all. I’m so pissed.  

Other than that drama, the past week has been filled with an intense campaign of Finding Frances promotion and advertising. It’s been on sale for 99 cents (Kindle only) since February 4th, through the 24th. I started an ad campaign on BookBub on the 5th, but that actually didn’t go anywhere. BookBub emailed me to tell me to try something else because I was getting no clicks. Then early this past week, an ad went live in the Kirkus Reviews magazine that came out Tuesday, and I have an ad running on Kirk’s website for last and the coming week. Then on Thursday, I also ran a BargainBooksy ad, which did result in some sales. I don’t know how many yet, but it brought me up to a rank of about 65,000 in the Kindle store (normally I’m down around 1,600,000) and I got in the top 100 of one of my categories for a little while, which is great. But these are small wins, and my BookBub ads (I redid them and am now running 10 separate focused ads) are totally flopping. I really don’t know what to do with this book. I think I may just have to admit defeat after this month if I don’t see significant sales. This is a tough business. 

I am still in the process of preparing to publish Always the New Girl and the prequel, as well as Ugly. I’ve pulled all the Always the New Girl stories off Vella and they’ll be officially gone after 60 days. The Ugly Vella is still publishing, three episodes per week, so I figure I’ll let it finish (mid-March) and then pull it from Vella, too. I haven’t had a single read on that one, not even one free episode. But I almost have the covers for Always the New Girl and the prequel finalized with my cover designer. Once she finishes those, she’ll work on the one for Ugly. I’m figuring out my pre-publishing activities at this point. I’m still trying to decide if I’m going to go wide (publish everywhere) or focus on Amazon for a bit. I’m leaning toward wide. Always the New Girl will be available in ebook and paper and the prequel in ebook only. As soon as the cover is finalized, I’m submitting Always the New Girl to Kirkus for a review (I prepaid). Then I’ll release it (and the prequel) April 26th. I’m going to put some ARCs up on BookSprout to see if I can get some reviews soon after release. Once the Ugly cover is finalized, I’ll also submit that to Kirkus for a review. The release date for that is June 7th, and I’ll do BookSprout ARCs for it, too. I’m also looking into BookFunnel, which allows you to do promotions with other writers. I’m thinking I may do a FreeBooksy for both of the novels soon after release to see if I can get some traction. Not that I expect it to work, but I figure I should try. 

So even though it is all depressing and seems pointless, I’m moving forward. Maybe I’ll eventually catch a break some time. 

Social Media Frenzy

Frenzy probably isn’t the right word, but I have decided to really commit to being more active on social media, because apparently that is the best way to get attention on your books (nothing else has worked, for sure). And apparently TikTok is the most important one for authors, because BookTok is a big thing and authors swear it brings them readers. So I’ve opened an account there, too. But there’s that old rule of making sure to not only do marketing. You’ve got to have real non-promo content, too. This is not easy for me as I never think anything I do is interesting, unless I’m making it up.

So I have a plan. I’m going to get back to doing those staged book quotes I’ve done on Instagram for a while. But I’m also going to post that content on Twitter, as well as links to my reviews posted here. And I’ll post the Medium essays I’ve started writing on Twitter, as well. Occasionally I’ll post pictures of my books and links to them, including the Vella stories while they’re up. For TikTok, I’ve started making these really dumb videos of me holding different books, with a quote from the book appearing over my head. And I’ll be posting content to Medium once a week, too. With the exception of Medium, I use all these accounts for everything I do, not just writing YA or art or whatever. And there will still be cats. I have this schedule I’m planning to follow: Twitter M/Th/Sa, Instagram Tu/F/Su, TikTok W/Sa, and Medium M only. I’m going to continue posting my reviews to the website here and adding those to my Pinterest boards. 

Anyway, if you are interested in following me on any of these platforms, here they are (and don’t ask me about the TikTok user name … grr):

I do also have a Facebook page you can follow if you feel like it: https://www.facebook.com/Kelly-Vincent-Young-Adult-Author-106808441724806. I don’t do much with it right now, but I needed it to run ads on Facebook, so it’s there now. Feel free to follow.