When Lightning Strikes Twice, and It’s the Good Kind

I am not sure how this happened, but I finally had a stroke of luck this past month not once, but twice. If you are familiar with BookBub, you will know it’s popular among ebook lovers. It features books that are on sale (or normally priced low) in a daily email. Writers don’t sell through them, as they just link to the various stores where readers can download their books, but these emails go out to hundreds of thousands of subscribers. You can pay for ads with them, but the dream is to get a Featured Deal or one of their other features. I’ve applied for a Featured Deal for Finding Frances about six times and been turned down each time. 

BookBub also has a feature called New Release for Less, which obviously applies to new releases only, and the max price is $4.99. I applied for Finding Frances back in the day, and it didn’t get selected. I dutifully applied for one with both Always the New Girl and Ugly. To my amazement, they actually selected Always the New Girl for one. I was shocked. It goes out to 810,000 subscribers and only costs $110. I was obviously really happy about this, and mine is scheduled for this coming Tuesday, May 24th, two weeks after release. So I thought that was my good luck for the moment, and I was happy that one had been selected since I had hired the publicist for Ugly, so both books would be getting a boost. Then a couple weeks later I was even more shocked when BookBub also selected Ugly for the new release feature. I mean, this kind of massive good luck hardly ever happens to me. Ugly releases on June 7th and the BookBub feature is running on June 21st. So I’m really curious to see what kind of impact this has on my sales. And of course I’m also excited for the upcoming Ugly release because I have the publicist. 

So I had been not really working on any YA fiction at the moment, and focusing on trying to get these two adult romances out that I’ve had on my computer for a while and work on the YA nonfiction book. But my friend pointed out that with the issues dealt with in Ugly and all the awful anti-transgender/anti-queer laws horrible states are passing right now, it might make sense to start working on the sequel to Ugly. I have the basic story for that one, as well as ideas for two more after, so I think she is right. I’m finishing the first romance first (I’m a couple weeks away from having that ready for my editor), but then I’m diving into the sequel for Ugly. It will be the first new writing I’ve done in YA for a while, so it’s going to be a bumpy ride in the beginning. But I'm sure I'll get into the swing of things quickly enough.